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A Symbol of Crisis: As Colorectal Cancer Deaths Rise, Fight CRC Installs United in Blue on the National Mall

globenewswire.com
AMGN Amgen is listed as a sponsor of the United in Blue installation, which raises awareness for colorectal cancer. This is a neutral mention as it relates to corporate social responsibility rather than direct business performance. BMY Bristol Myers Squibb is listed as a sponsor of the United in Blue installation, which raises awareness for colorectal cancer. This is a neutral mention as it relates to corporate social responsibility rather than direct business performance. EXEL Exelixis is listed as a sponsor of the United in Blue installation, which raises awareness for colorectal cancer. This is a neutral mention as it relates to corporate social responsibility rather than direct business performance. EXAS Exact Sciences is listed as a sponsor of the United in Blue installation, which raises awareness for colorectal cancer. This is a neutral mention as it relates to corporate social responsibility rather than direct business performance. GENK Genentech is listed as a sponsor of the United in Blue installation, which raises awareness for colorectal cancer. This is a neutral mention as it relates to corporate social responsibility rather than direct business performance. GSK GSK is listed as a sponsor of the United in Blue installation, which raises awareness for colorectal cancer. This is a neutral mention as it relates to corporate social responsibility rather than direct business performance. JNJ Johnson & Johnson is listed as a sponsor of the United in Blue installation, which raises awareness for colorectal cancer. This is a neutral mention as it relates to corporate social responsibility rather than direct business performance. MRK Merck is listed as a sponsor of the United in Blue installation, which raises awareness for colorectal cancer. This is a neutral mention as it relates to corporate social responsibility rather than direct business performance. NTRA Natera is listed as a sponsor of the United in Blue installation, which raises awareness for colorectal cancer. This is a neutral mention as it relates to corporate social responsibility rather than direct business performance. PFE Pfizer is listed as a sponsor of the United in Blue installation, which raises awareness for colorectal cancer. This is a neutral mention as it relates to corporate social responsibility rather than direct business performance.

A Symbol of Crisis: As Colorectal Cancer Deaths Rise, Fight CRC Installs United in Blue on the National Mall Washington D.C., Feb. 27, 2026 (GLOBE NEWSWIRE) -- Fight Colorectal Cancer (Fight CRC), the nation’s leading advocacy organization dedicated to ending colorectal cancer, will begin its fifth annual United in Blue installation this Sunday.

From March 1–14, 2026, more than 27,000 blue flags will cover the National Mall, each symbolizing a person under 50 projected to be diagnosed with colorectal cancer (CRC) in the year 2030. This year’s staggering display comes in the wake of new research from the American Cancer Society (ACS) that finds colorectal cancer has become the deadliest cancer for Americans under 50.

“Colorectal cancer is the only one of the top five deadliest cancers that saw an increase in mortality in 2025, and it is affecting patients at younger and younger ages,” said Anjee Davis, CEO of Fight CRC. “While we work diligently year-round to increase awareness and secure more funding for research, we amplify our efforts even further during Colorectal Cancer Awareness Month. Our annual United in Blue flag installation in March is a powerful visual reminder that we are in the midst of a massive crisis that requires bold solutions.”

As part of its March awareness campaign, Fight CRC is rallying partners from diverse communities and sectors to unite in the fight against colorectal cancer. A rally will take place at the United in Blue installation from 5–6 p.m. ET on March 1, bringing together advocates, survivors, and leaders in the field. The event will be livestreamed on the Fight CRC’s Facebook Page.

Fight Colorectal Cancer is also expanding this visual impact nationwide for the second consecutive year by providing local flag kits to communities across America. These kits empower individuals, advocates, and communities to bring colorectal cancer awareness directly to their neighborhoods. Supporters can set up their flags in high-visibility locations, whether in front of homes, workplaces, local clinics, parks, or schools, to ensure the urgency of this disease reaches far beyond Washington, D.C.

This powerful installation is made possible through a collective effort of 34 partner organizations and more than 400 volunteers, who will come together to place each flag by hand.

Partner organizations supporting this initiative include:

Fight CRC’s United in Blue installation is sponsored by AMGEN, Bristol Myers Squibb, Daiichi-Sankyo, DUDE Wipes, Exelixis, Exact Sciences, Geneoscopy, Genentech, GSK, Guardant Health, Johnson & Johnson, Merck, Natera, Olympus, Pfizer, Summit Therapeutics, Taiho Oncology, and Takeda.

For more information about how to get involved during Colorectal Cancer Awareness Month, visit fightcolorectalcancer.org.

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