Form 8-K

8-K — Inuvo, Inc.

Accession: 0001654954-26-006551

Filed: 2026-07-08

Period: 2026-07-08

CIK: 0000829323

SIC: 7310 (SERVICES-ADVERTISING)

Item: Regulation FD Disclosure

Item: Financial Statements and Exhibits

Documents

8-K — inuvo_8k.htm (Primary)

EX-99.1 — PRESS RELEASE (inuvo_ex991.htm)

EX-99.2 — INVESTOR RELATIONS PRESENTATION (inuvo_ex992.htm)

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8-K — FORM 8-K

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported) July 8, 2026

INUVO, INC.

(Exact name of registrant as specified in its charter)

Nevada

001-32442

87-0450450

(State or other jurisdiction of incorporation)

(Commission File Number)

(IRS Employer Identification No.)

500 President Clinton Ave., Ste. 300, Little Rock, AR

72201

(Address of principal executive offices)

(Zip Code)

Registrant's telephone number, including area code (501) 205-8508

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

☐

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading Symbol

Name of each exchange on which registered

Common Stock, $0.001 par value

INUV

NYSE American

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

ITEM 7.01 REGULATION FD DISCLOSURE.

On July 8, 2026, Inuvo, Inc. (the “Company”) issued a press release announcing that it has released an updated investor relations presentation. A copy of the press release is attached as Exhibit 99.1, and a copy of the updated investor presentation is attached as Exhibit 99.2, and each is incorporated by reference into this Current Report on Form 8-K.

The information in this Current Report on Form 8-K and accompanying exhibit is being furnished and shall not be deemed to be "filed” for the purposes of Section 18 of the Exchange Act, or otherwise subject to the liabilities of such section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

ITEM 9.01 FINANCIAL STATEMENTS AND EXHIBITS

(d) Exhibits.

Exhibit No.

Description

99.1

Press Release, dated July 8, 2026.

99.2

Investor Relations Presentation, dated July 2026.

104

Cover Page Interactive Data File (embedded within the Inline XBRL document).

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

INUVO, INC.

Date: July 8, 2026

By:

/s/ Wallace D. Ruiz

Wallace D. Ruiz, Chief Financial Officer

EX-99.1 — PRESS RELEASE

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EXHIBIT 99.1

Inuvo Releases New Investor Presentation

LITTLE ROCK, Ark. — July 8, 2026 — Inuvo, Inc. (NYSE American: INUV), a provider of artificial intelligence advertising technology solutions, today announced that it has published an updated investor presentation to the Investor Relations section of its website.

The presentation provides additional context on Inuvo's IntentKey® AI strategy, market opportunity, growth priorities, and long-term value-creation plan. It is intended to give investors new to the Inuvo story — as well as existing shareholders — a clearer view of how the Company is positioning IntentKey to meet growing demand for dynamic audience intelligence that identifies why consumers are interested in products, services, and brands, without relying on who those consumers are.

Highlights from the presentation include:

The accelerating disruption of the programmatic advertising market;

Inuvo's competitive positioning as the developer of IntentKey, a proprietary large language model built for media decisioning that continuously learns from signals across the open web — with no dependence on cookies, personal identifiers, or static data;

IntentKey's differentiated speed and intelligence advantage, including a 24-hour lead on emerging consumer demand and dynamic audience model creation;

Recent commercial, product, and strategic milestones for IntentKey;

The Company's four strategic growth pillars — go-to-market focus, raising IntentKey's industry profile, continuous product innovation, and high-margin growth; and

A path to profitability anchored by high-margin IntentKey revenue, supported by new leadership, a scalable proprietary algorithm, and a $220 billion total addressable market.

The investor presentation is available in the Investor Relations section of Inuvo's website.

About Inuvo

Inuvo, Inc. (NYSE American: INUV) is a disruptive AI specifically designed for modeling media audiences. IntentKey® AI is a patented technology capable of identifying customer engagement based on real-time media consumption. Our models refresh every 5 minutes and know, with precision, why prospects are interested in a product or brand, predicting purchase intent 24 hours before legacy programmatic systems can respond to buying signals. Inuvo's language-based AI does not rely on consumer IDs, keeping Inuvo on the vanguard of consumer data privacy. To learn more, visit www.inuvo.com.

Safe Harbor / Forward-Looking Statements

Statements in this press release relating to Inuvo’s future plans, expectations, beliefs, intentions, and prospects are “forward-looking statements” and are subject to material risks and uncertainties. A detailed discussion of these factors and other risks that affect our business is contained in Inuvo’s Securities and Exchange Commission (SEC) filings, including our most recent reports on Form 10-K and Form 10-Q under the heading “Risk Factors.” These filings are available on the SEC’s website or on Inuvo’s website at Investor Relations – Inuvo®. All information in this press release is current as of the date of release, and Inuvo undertakes no duty to update any statement in light of new information or future events.

Investor Contact - Inuvo

Wallace Ruiz

Chief Financial Officer, Inuvo, Inc.

Tel: (501) 205-8397

Email: wallace.ruiz@inuvo.com

EX-99.2 — INVESTOR RELATIONS PRESENTATION

EX-99.2

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EXHIBIT 99.2

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