With 10,000+ Micro-Scrubbing Dots, The New Swiffer PowerMop Delivers a Deeper, More Satisfying Clean
CINCINNATI--( BUSINESS WIRE)--The updated Swiffer PowerMop pads make floor cleaning easier by tackling the constant effort and lackluster results that mop and buckets often leave behind. With more scrubbing power and smart new features, the upgraded pads deliver a deeper, stronger clean you can see and feel, and it even passes the white sock test by showing how much dirt other methods miss.
“People are looking for a deeper clean they can see and feel, and that’s exactly what the upgraded Swiffer PowerMop brings home,” said Dave Landers, Vice President, North America Surface Care, Procter & Gamble. “These upgraded pads are our most advanced, built to pull up dirt you didn’t even realize was there.”
First introduced in 2023 as the product to deliver a mop‑and‑bucket clean in half the time, the updated Swiffer PowerMop now cleans even better. Its upgraded pads deliver a deeper clean you can see and feel, with results your white socks will happily vouch for. As Swiffer’s most advanced floor‑cleaning tool yet, the improved Swiffer PowerMop pads tackle every day and stubborn messes faster than before.
How does the Swiffer PowerMop deliver a deeper clean now?
Offers Users a Clean They Can See
For more than 25 years, Swiffer scientists have continued to test and learn from real world cleaning pain points in search of breakthroughs to help consumers overcome their cleaning challenges. The new & upgraded Swiffer PowerMop delivers on helping users get the clean they expect from Swiffer in fewer passes than before. The new Swiffer PowerMop pads offer a 5X Deeper Clean versus the leading dollar channel spin mop.
“At Swiffer, we design our innovations around the everyday messes people encounter and how they clean them,” said Arianna Castro, Swiffer scientist at Procter & Gamble. “By studying how consumers clean and where the process can become difficult or time-consuming, we developed features like the 10,000+ micro-scrubbing dots, engineered to break apart tough messes so Swiffer PowerMop can deliver a superior deep clean while keeping cleaning simple and efficient.”
How did Swiffer upgrade the PowerMop?
The improved Swiffer PowerMop elevates everyday and deep cleaning by delivering a mop and bucket clean in half the time, now offering a 5X deeper clean 1. Key features include:
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1 Vs. the leading dollar channel spin mop
3 Vs. Swiffer WetJet
How does the upgraded PowerMop improve scrubbing performance?
Swiffer continues to pave the way in the floor cleaning category with innovative solutions like the new PowerMop which tackles tough, sticky messes without compromising speed and efficiency. Key upgrades include:
How is this mop pad different from the previous design?
Through consumer research and testing, Swiffer found that users were yearning for even more scrubbing power in their PowerMop clean. The new and upgraded mop pads now include:
Availability
To learn more, please visit Swiffer.com. Follow @Swiffer on TikTok and Instagram for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at http://www.pg.com/news.