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JD Power Maintains 2026 New-Vehicle Sales Forecast, Asserts Ongoing Industry Resilience

businesswire.com
JD The article discusses JD Power's maintained forecast for new-vehicle sales and highlights the industry's resilience. While acknowledging challenges like geopolitical volatility and rising fuel prices, the overall tone is neutral as it focuses on data and industry analysis rather than direct stock performance.

JD Power Maintains 2026 New-Vehicle Sales Forecast, Asserts Ongoing Industry Resilience TROY, Mich.--( BUSINESS WIRE)-- JD Power, a leading provider of proprietary data, advanced analytics, deep industry expertise and insights that drive the global auto industry, presented an updated auto industry outlook to kick off the New York International Auto Show, today. The outlook, which maintains the 2026 forecast JD Power presented earlier this year, projects 16.3 million total new-vehicle sales. Delivered as part of the annual Automotive Forum, hosted jointly by NADA, JD Power and the New York International Auto Show, the presentation showcased new data and insights tracking the auto industry’s response to geopolitical and macroeconomic volatility, plus the underlying dynamics driving new vehicle sales.

“The global auto industry has evolved significantly over the past few years, proving its agility and resilience in response to market shocks, and this year is no different,” said Thomas King, president, JD Power OEM Solutions. “Importantly, demand for new vehicles remains robust, despite economic uncertainty associated with the current situation in the Middle East and rising fuel prices. While higher fuel prices are unquestionably impacting the finances of American households, the effect they have on new vehicle buyers is being softened by the improved fuel economy available from today’s vehicles compared to vehicles being traded in. Furthermore, the significant rise in new vehicle prices, and the higher household income required to afford them, indicates that today’s new vehicle buyers are less vulnerable to fuel price volatility than in prior periods.

“There is no doubt that the current situation in the Middle East will make things more difficult to predict over the near-term, and the longer-term risks to auto sales are material, but the fundamentals are strong for a solid year in 2026.”

Following are some of the key observations and data points highlighted in King’s presentation:

For more information about JD Power solutions for automotive OEMs, dealers and related industries, visit http://www.jdpower.com.

About JD Power

JD Power is a proven leader in business-critical data and intelligence to drive auto-related decisions with confidence and clarity. By leveraging unmatched proprietary data, advanced analytics and deep industry expertise, JD Power fuels original equipment manufacturers, retailers, lenders, insurers and partners to enhance their performance.

Since 1968, JD Power has delivered incisive guidance and intelligence about customer interactions with brands and products. To learn more about the company's business offerings, visit JDPower.com.