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Global Marketplaces Report 2025: Leveraging AI for Pricing and Transactions, Capitalizing on Livestreaming Commerce, and Utilizing ChatGPT for Enhanced Shopping Experiences

globenewswire.com
EBAY The article mentions eBay's acquisition of Tise as a potential Gen Z play and a necessary move for a mature e-commerce giant, indicating strategic considerations but not a clear performance outlook. ATER Adevinta Spain is mentioned as entering its next chapter with EQT preparing a swell-and-sell play. Adevinta is a publicly traded company on the Oslo Stock Exchange (ADE), but its Spanish operations are highlighted here. Without a clear US listing for Adevinta Spain or a direct mention of Aterian, this is neutral.

Dublin, Jan. 06, 2026 (GLOBE NEWSWIRE) -- The "2025 Global Marketplaces Report" report has been added to ResearchAndMarkets.com's offering.

Transactions are no longer optional - they're the future of marketplaces. Is your business positioned to lead, follow, or get left behind?

This year's report digs deep into the forces reshaping the industry, from horizontals under pressure as specialists grab share, to the rapid evolution of secondhand marketplaces that have made transactions fast, seamless, and fully integrated.

We explore how agentic AI shoppers are poised to disrupt transactional sites, where consumers increasingly ask ChatGPT to find what they want - and retailer or marketplace widgets surface directly inside the conversation. At the same time, image-recognition technology is beginning to transform pricing in c-to-c marketplaces, bringing algorithmic discipline to categories that once relied on instinct and guesswork.

Livestreaming commerce, proven at scale in Asia, is expanding outward. For the right categories, livestreams boost trust, conversion, and engagement, and marketplaces everywhere are paying attention.

On the company front, we examine why eBay's acquisition of Tise is widely viewed as a Gen Z play - and why some analysts see it as a necessary move for a mature e-commerce giant. We look at Gumtree U.K.'s long-awaited pivot to transactions, finally backed by an owner willing to modernize the horizontal model.

Elsewhere, Vend Marketplaces wrestles with growing transactional revenues while recommerce profitability remains elusive. Wallapop, meanwhile, is betting big on AI, as Naver signals its intent to unlock synergies through natural-language search and agentic systems.

Among the companies to watch, Adevinta Spain enters its next chapter as EQT prepares another swell-and-sell play, while Gumtree Australia goes solo - pushing harder on high-value verticals like cars, jobs, and real estate, and introducing transactions in general goods.

Inside the over 100-page report, you'll find:

Report Highlights:

Key Topics Covered:

Executive summary

Industry trends

Company spotlights

Companies to watch

Top 50 marketplaces and classi?ed sites

Top marketplaces / classified sites by country

Companies Featured

For more information about this report visit https://www.researchandmarkets.com/r/f1pkqb

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