mixsoon Joins Target Beauty Studio, Bringing pure ingredients skincare philosophy to Target Guests Nationwide

NEW YORK, Sept. 8, 2026 /PRNewswire/ -- mixsoon, a leading K-Beauty brand focused on clean, minimal, vegan ingredients, today announced its launch in Target Beauty Studio, Target's new prestige beauty destination that officially opens September 10 in more than 600 stores nationwide and on Target.com.

As part of Target Beauty Studio's thoughtfully curated assortment of new prestige, emerging and global beauty brands, mixsoon will offer Target guests access to its global best-sellers, soothing and calming line as well as PDRN line, making it easier than ever to discover and shop the brand alongside what's new, now and next in beauty.

Founded in 2020 in Seoul, mixsoon is built on the belief that real results come from high-quality ingredients, delivered through clean, high-concentration, single-ingredient-focused formulas. The brand has introduced a range of high-quality Korean-sourced ingredients, from bean to centella, across its product lines.

Its signature Bean Essence, in particular, is crafted through a 72-hour low-temperature extraction process combined with mixsoon's proprietary technology, making it gentle enough for everyone to use. Bean Essence has surpassed 2.85 million cumulative units sold worldwide as of 2025, cementing its status as a global best-seller and earning popularity among consumers seeking simple, effective skincare.

At Target Beauty Studio, guests can shop mixsoon's signature Bean line — made by fermenting Korean-sourced beans — along with its popular Centella Asiatica line and PDRN Collagen line.

"For mixsoon, meeting Target's consumers means far more than simply expanding into another retail channel," said Jooup, CEO of mixsoon. "We're truly excited to introduce mixsoon — skincare that lets you care for your skin cleanly and effectively — in Target, such a quintessentially American, everyday shopping destination."

About Target Beauty Studio

Target Beauty Studio is a prestige beauty destination that combines Target's merchandising authority and elevated shopping experience, making it easier for guests to discover and shop what's new, now and next in beauty. The reimagined experience brings together an expertly curated assortment of 90 prestige, emerging and global beauty brands and more than 1,600 products across skincare, makeup, haircare, fragrance, bath and body, and nails.

Designed to blend inspiration, expertise and convenience, Target Beauty Studio will feature specialty-level presentation, dedicated Beauty Advisors, Target Circle offers and rotating product spotlights for a discovery-led experience both in-store and online. Together with Target's core beauty assortment, Target Beauty Studio creates a one-stop beauty destination for every routine, from everyday skincare and beauty essentials to prestige favorites and the latest beauty finds.

About mixsoon

mixsoon is a leading K-Beauty brand known for its single-ingredient skincare philosophy, focused on achieving a healthy glow from within while staying committed to purity, efficacy, and meaningful social impact. mixsoon is currently available through Target, Ulta, Costco, and Amazon among others in the U.S. For more information, visit mixsoon.us

Teona Ostrov

Teona Ostrov Public Relations

[email protected]

SOURCE mixsoon